What’s the best hook formula for the first 3 seconds of short videos?

The V.I.P. Hook Formula: Value + Intrigue + Punch

This simple 3-part structure ensures your audience doesn’t swipe away. Here’s how to use it in the first 3 seconds:

Component	What It Means	Examples (Visuals + Audio)
Value (0-1 sec)	The instant promise of what they will get from watching.	Text/Audio: “Stop scrolling if…” “You’re making this mistake.” “The 5-minute hack to…”
Intrigue (1-2 sec)	A visual or verbal cliffhanger that makes them curious.	Visual: A strange object, a sudden transition, a chaotic scene, or someone looking shocked. Audio: A controversial statement or a mystery sound.
Punch (2-3 sec)	A fast, high-energy cut or a rapid-fire benefit to lock them in.	Visual: A quick flash of the final result (the “after”). Audio: High-energy music dropping, a loud sound effect, or a quick, confident command.

The Direct Question Hook:
- Formula: Ask a hyper-specific, relatable question about a common pain point.
- Example: “Are your Reels only getting 100 views?” (Shows them you know their problem and have the answer).
The “Before & After” Tease:
- Formula: Flash the amazing “After” result for 0.5 seconds, then instantly jump to the “Before” to start the main video.
- Example: A perfect finished cake is shown, then quickly cuts to a messy kitchen starting the baking tutorial. (The audience stays to find out how).
The Controversy/Shock Hook:
- Formula: State a widely held belief, then instantly challenge it with a surprising fact.
- Example: “Everyone says you need a niche… but I went viral without one. Here’s how.” (Creates instant disagreement/curiosity).